Of Mullets, Speedos, and Over-Watering

What do mullets, speedos, and over-watering have in common? Tonya Peters of Orange Circle Consulting knows... they are dated concepts. She's been working with the City of Thornton, Colorado, to help residents conserve water for several years... and evaluations show the efforts are working.
Tonya and I met at a Community Based Social Marketing (CBSM) conference in Denver a couple of years ago. This year I heard her present about the success of the "Without Water, Life Would be Pretty Dry" campaign and it inspired me to interview her to share this success story with conservation leaders internationally. 
If you'd like to find out more about how this works, read my full article at the International Social Marketing Association website. Or contact Tonya directly via Orange Circle Consulting

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